For task one, mN'Organisation was retained to create a study of North American skiing. What are the opportunities for a network of equipment hire in North America? This leading European network of rental of ski equipment sought to create an industry structure of winter sports rental stores in the USA and CANADA and identify the points of differentiation with the European market.
Task two was a study on how to break into the German market for the rental of ski equipment. SkiSet, with its new strategic position in Austria and Switzerland,entrusted mN'Organization with the task of studying the behavior of German consumers faced with a new offer and a new rental brand rental for ski equipment. Key questions were "How to approach the market", "What are the differences with other European consumers" and "What role can the Internet play in this new development"?