Offering expertise in marketing and tourism communication, our strength lies in our knowledge of the French market on the commercial front, as well as in the perspectives of the development of the sector. Through our work it's our aim is to guarantee a significant return on investment for all our clients. Our directors come from both tour operators and the tourism industry and recognize that strong, long-term collaboration leads to substantial and measurable returns.
mN'Organisation was set up in 2004 by Murielle Nouchy who for twenty years held commercial and marketing responsibilities for prestigious organisations in the hotel and leisure industry such as Accor Hotels, Maeva and Skiset.
In 2003, Murielle gained a master's degree from Ecole Centrale Paris and decided to take on her first client - Mer Montagne Vacances - which entrusted her with various strategic and tactical missions and numerous market studies. This first phase of mN'O's history was expanded by a number of new clients, mainly in leisure accommodation such as Resid'home, Village Center, but also with restructuring studies commissioned by tour operators such as the Sunweb group in the Netherlands or the Skiset group.
It was in 2009 that m'Organization added another facet to its operations that has now become central to the company's activities, that of a firm recognized for its expertise in the field of destination marketing. It was on this date that Visit California, the tourism office of California, entrusted them with responsibility for the state's representation in France and Belgium. Since then, other prestigious destinations have also used the services of mN'O. In 2012, many international hotel chains, like Centara Hotels and Resorts outsourced their leisure, MICE and corporate segments to mN'O. In 2015, Nick Vine, a highly experienced veteran of the UK tourism industry, took a stake in mN'O, allowing it to grow. In 2018, the team moved into new offices in Garches, making it possible to start writing the next chapter in the future history of the company.
We have a 360-degree vision across the French tourism industry and so we willoffer our clients uniquely personalized and strategies and services. Active in the French, Belgian and other international French-speaking markets, mN'O enables the development of marketing, sales, media relations and communications across all these markets.
Our mission is to guarantee, by our work, the best possible ROI for our customers. That is why mN'O is very connected to the tourism sector (leisure, MICE and corporate) and is recognized in the market for its professionalism and dynamism. Added to this is the media (print, broadcast and digital) that really hold no surprises for our experts.
Our team is composed of creative and determined young people working in close collaboration with experienced and passionate executives. In our team we are proud to say that we all share the same values: pragmatism, ingenuity and professionalism.
Let us write your story in the French Tourism Industry ...
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I was born a child of tourism and I have traveled widely for different companies like Club Med with its subsidiary Maeva and for SkiSet where I worked as Director of Sales and Marketing. After spending 20 years in the tourism industry, I resumed my studies at École Centrale Paris. My goals were diverse, but basically I wanted to improve my expertise with innovative ideas and update myself on the latest marketing and online marketing concepts. In 2004, I create my own company by making my previous contacts my first clients. They were followed by many others ... because all the skills of our team are diversified, eclectic and always based on this truth... our clients must be convinced that we are doing the best in their name and that they can really count on us.
My missions :
My aim is mainly to ensure the satisfaction of our clients and the development of our team, to strengthen our partnerships and create a positive dynamic in the market for the benefit of our clients. Day after day, my team and I become more committed, more expert, better known and, I hope, more respected. Our expertise is recognized when it comes to accelerating the reputation of those who engage us, in the industry, in the media sphere or with the general public. That's really what I appreciate most.
My interests :
Family and friends busy me a lot when I'm not working. My job is part of my main interests, but above all I enjoy mine, read, go to concerts, travel of course, cook and taste, champagne and chardonnay! I learned to love running, mainly at the seaside.
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Until 2009, I was the Account Director for Visit California UK & Ireland, one of the leading representation and communication accounts in the travel industry in the country. The work around this contract was composed of trade co-ops, public relations, communications, commercial relations with the travel trade, development of digital and web strategies, media buying and TV brand advertising. I am a specialist in digital marketing, brand management and product development with particular skills in practical digital activities (both technical and creative) and I have over 40 years of experience in the travel industry, especially in Europe, Canada and North America.
My missions :
My role is to define the strategic approach of current and potential customers in relation to their objectives in the French tourism market. This includes careful analysis of their goals and planning tactical solutions to achieve maximum return on investment and overall business success. I am particularly comfortable in the digital sphere.
My interests :
I am an enthusiastic photographer and web developer, I continue to explore new destinations around the world, both in my professional and my personal life. I live in a charming village by the sea on the south coast of England which benefits from a direct connection between Paris and my local airport ... access to the offices of MNO is therefore very easy.
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Having held various positions in the print media as well as on a Parisian radio station, I joined the Nouvelles Frontières Group in 2000 before joining the Corsair airline, where I worked for more than 4 years. I was Communication Manager in the press relations department for both this company and for one year for the tour operator TUI, France. In 2011, with my various experiences in press relations in the tourist field, I created my own entity to offer my services to a wider audience - both small and large companies - in the field of press relations. Today for mN'O, I'm in charge of press relations with the different clients of the company.
My missions :
My missions include managing and maintaining relations with journalists and the media, and responding to their requests. I look after the image of our clients in the media and I maintain the relations with the press services of the various partners (tour operators, airlines, etc ...). I take care of the transmission of information about our clients to the media.
My interests :
I am a fan of Cinema (one, two or even three films per week), I also like traveling (especially in the sun) ... I have been able for many years to combine this desire for discovery to my work which is a real pleasure. And last discovery on me, I like golf after having tried it on the greens of Palm Springs which encouraged me to take lessons!
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After studying literature, I studied communication and marketing in Paris (EFAP – Ecole Française des Attachées de Presse) and in New York (NYIT – NY Institute of Technology) where I spent 2 years. There I also had the opportunity to work for one of the most prestigious PR agencies – Susan Magrino Agency.
Back in France, I fell into tourism and quickly resumed promoting several American destinations - from New York to San Francisco, from Las Vegas to Hawaii, from Pennsylvania to New Mexico… among others. For 10 years now, I have managed the global representation of my clients, from strategy to the implementation of marketing and communication campaigns. In 2022, I will join the MN'O team to oversee the Jordan account (Jordan Tourism Board) and take care of press relations for Los Angeles (Discover Los Angeles)
My missions :
Within mN'Organisation, I am in charge of the accounts of Jordan and Los Angeles. My mission for Jordan will be to promote the destination to all tourism professionals and French media through targeted marketing and PR campaigns. At the same time, I would also be keen to promote the richness and diversity of the city of Los Angeles with the French media and journalists.
My interests :
Whenever I can, I like to explore new destinations. Beach, mountain, city... it doesn't matter, as long as the change of scenery is guaranteed! And since my installation in the south of France, I spend my free time discovering the secrets of Marseille. In my spare time I make my own chocolates and Christmas cookies.
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Passionate about communication and culture(s), my journey took me between France and Italy where I worked as Director of Communication. Thanks to more than 20 years in agencies and within companies in the hotel industry (like Belmond or mmv), wine (EPI groups, Follonari wines), or architecture, I have matured a great experience in branding , communication strategy, public/press and digital relations. I also lead seminars at Iscom and Politecnico di Milano.
I worked with mN'O at mmv, a collaboration rich in common projects and successes, the planets were aligned. After creating my consulting business, the roles were reversed and I accompanied the team in some of its successes. Driven by the common desire to strengthen the agency's communication expertise, develop projects with high added value to meet clients' ambitions, I joined the team in 2022. Putting my passion for communication at the service of a sector that fascinates me, it's the ideal combo!
My missions :
I lead mN'O's communication strategy and advise account managers in developing strategies and campaigns for our clients. My mission is also to coordinate partnerships and special branding and development projects for Visit California. I also run the CNTO Croatia account.
My interests :
Passionate about travel, gastronomy and wine tourism, also sommelier, my goal is to transmit this love of discovery to my daughter. Hyper-active, pilates, yoga, tennis and stand-up paddle are part of my balance. I love simple pleasures shared with family and friends, fueled by musical and artistic Good vibes, creativity and projects that sparkle are my everyday driving force.
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After working six months for a luxury Paris tour operator, I obtained my degree in applied foreign languages. Curious and with the desire to discover the world, I went on to the discovery of Australia on a road trip for 1 year. Returning from this incredible journey, I worked for two years for a tour operator specializing in Oceania, as a Travel Designer. Then I decided to resume my studies for a Master's degree in Marketing Strategy at ESG Paris alternately. Since October 2018, I have worked at mN'O as an Account Manager.
My missions :
I am in charge of managing the Visit West Hollywood account, a city in its own right in the region of Los Angeles. It is through the writing of newsletters and press releases that I inform tourism professionals and the press of what's new in West Hollywood. Also, I travel regularly throughout France to train tourism professionals in the destination. I also participate in the organization of events and marketing and communication campaigns in partnership with other players in the sector (airlines, tour operators, etc.).
My interests :
Passionate about travel, I have been able to sample different experiences in backpacking and it's a way of traveling that really won me over: live simply, freely and meet other travelers. I also love sport and take on new sporting challenges like half marathon. Finally, I have been dancing since childhood and my attraction to Latin American culture led me to discover salsa and bachata, which I have been dancing regularly for several years now.
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Graduated with an L3 in economics and tourism management as well as a BTS Support for Managerial Action, I am currently on an internship at MNO for a period of 5 months alongside Léa Pinglot in order to validate my first year of Master Tourism option ”Culture, Travel and Territories”.
Personally, I have always had a particular interest in the culture sector, then in the field of tourism since an internship in a travel agency during my BTS training. It was after this experience that tourism turned out to be an obvious choice for my further studies.
My interests :
I obviously like to travel and discover new horizons. I enjoy literature, cultural places and music. I like to visit museums, discover new films at the cinema or attend concerts when the opportunity arises. In everyday life, I like to join my friends for a drink on the terrace, walk around town, have a picnic on the beach and spend time with family.
mN'Organization - Le Conseil de l'Industrie du Tourisme. 120, rue Jean Jaurès - 92300 Levallois-Perret - France
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