Our story

Who are we ?

An innovative agency composed of a young, competent, enthusiastic and bilingual team.

Offering expertise in marketing and tourism communication, our strength lies in our knowledge of the French market on the commercial front, as well as in the perspectives of the development of the sector. Through our work it's our aim is to guarantee a significant return on investment for all our clients. Our directors come from both tour operators and the tourism industry and recognize that strong, long-term collaboration leads to substantial and measurable returns.

Our story

A multi-specialist agency store 100% dedicated to tourism

mN'Organisation was set up in 2004 by Murielle Nouchy who for twenty years held commercial and marketing responsibilities for prestigious organisations in the hotel and leisure industry such as Accor Hotels, Maeva and Skiset.

In 2003, Murielle gained a master's degree from Ecole Centrale Paris and decided to take on her first client - Mer Montagne Vacances - which entrusted her with various strategic and tactical missions and numerous market studies. This first phase of mN'O's history was expanded by a number of new clients, mainly in leisure accommodation such as Resid'home, Village Center, but also with restructuring studies commissioned by tour operators such as the Sunweb group in the Netherlands or the Skiset group.

It was in 2009 that m'Organization added another facet to its operations that has now become central to the company's activities, that of a firm recognized for its expertise in the field of destination marketing. It was on this date that Visit California, the tourism office of California, entrusted them with responsibility for the state's representation in France and Belgium. Since then, other prestigious destinations have also used the services of mN'O. In 2012, many international hotel chains, like Centara Hotels and Resorts outsourced their leisure, MICE and corporate segments to mN'O. In 2015, Nick Vine, a highly experienced veteran of the UK tourism industry, took a stake in mN'O, allowing it to grow. In 2018, the team moved into new offices in Garches, making it possible to start writing the next chapter in the future history of the company.

Our expertise

Real specialists at your service

With its years of experience, m'Organization has developed its skills in many areas to bring complete satisfaction all its clients.

We have a 360-degree vision across the French tourism industry and so we willoffer our clients uniquely personalized and strategies and services. Active in the French, Belgian and other international French-speaking markets, mN'O enables the development of marketing, sales, media relations and communications across all these markets.

Our mission is to guarantee, by our work, the best possible ROI for our customers. That is why mN'O is very connected to the tourism sector (leisure, MICE and corporate) and is recognized in the market for its professionalism and dynamism. Added to this is the media (print, broadcast and digital) that really hold no surprises for our experts.

Our clients

Our Team


Our team is composed of creative and determined young people working in close collaboration with experienced and passionate executives. In our team we are proud to say that we all share the same values: pragmatism, ingenuity and professionalism.

Let us write your story in the French Tourism Industry ...

Murielle Nouchy

Founder and CEO

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I was born a child of tourism and I have traveled widely for different companies like Club Med with its subsidiary Maeva and for SkiSet where I worked as Director of Sales and Marketing. After spending 20 years in the tourism industry, I resumed my studies at École Centrale Paris. My goals were diverse, but basically I wanted to improve my expertise with innovative ideas and update myself on the latest marketing and online marketing concepts. In 2004, I create my own company by making my previous contacts my first clients. They were followed by many others ... because all the skills of our team are diversified, eclectic and always based on this truth... our clients must be convinced that we are doing the best in their name and that they can really count on us.


Nick Vine

Partner / Strategic Director

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Until 2009, I was the Account Director for Visit California UK & Ireland, one of the leading representation and communication accounts in the travel industry in the country. The work around this contract was composed of trade co-ops, public relations, communications, commercial relations with the travel trade, development of digital and web strategies, media buying and TV brand advertising. I am a specialist in digital marketing, brand management and product development with particular skills in practical digital activities (both technical and creative) and I have over 40 years of experience in the travel industry, especially in Europe, Canada and North America.

Pascal Becquet

Press relations

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Having held various positions in the print media as well as on a Parisian radio station, I joined the Nouvelles Frontières Group in 2000 before joining the Corsair airline, where I worked for more than 4 years. I was Communication Manager in the press relations department for both this company and for one year for the tour operator TUI, France. In 2011, with my various experiences in press relations in the tourist field, I created my own entity to offer my services to a wider audience - both small and large companies - in the field of press relations. Today for mN'O, I'm in charge of press relations with the different clients of the company.

Elise Boisson

Account Manager

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After studying literature, I studied communication and marketing in Paris (EFAP – Ecole Française des Attachées de Presse) and in New York (NYIT – NY Institute of Technology) where I spent 2 years. There I also had the opportunity to work for one of the most prestigious PR agencies – Susan Magrino Agency.

Back in France, I fell into tourism and quickly resumed promoting several American destinations - from New York to San Francisco, from Las Vegas to Hawaii, from Pennsylvania to New Mexico… among others. For 10 years now, I have managed the global representation of my clients, from strategy to the implementation of marketing and communication campaigns. In 2022, I will join the MN'O team to oversee the Jordan account (Jordan Tourism Board) and take care of press relations for Los Angeles (Discover Los Angeles)

Nathalie Meyer

Director of communication and development

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Passionate about communication and culture(s), my journey took me between France and Italy where I worked as Director of Communication. Thanks to more than 20 years in agencies and within companies in the hotel industry (like Belmond or mmv), wine (EPI groups, Follonari wines), or architecture, I have matured a great experience in branding , communication strategy, public/press and digital relations. I also lead seminars at Iscom and Politecnico di Milano.

Marine Cardoso

Account manager

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After working six months for a luxury Paris tour operator, I obtained my degree in applied foreign languages. Curious and with the desire to discover the world, I went on to the discovery of Australia on a road trip for 1 year. Returning from this incredible journey, I worked for two years for a tour operator specializing in Oceania, as a Travel Designer. Then I decided to resume my studies for a Master's degree in Marketing Strategy at ESG Paris alternately. Since October 2018, I have worked at mN'O as an Account Manager.

Lea Carzedda

Account Assistant

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Graduated with an L3 in economics and tourism management as well as a BTS Support for Managerial Action, I am currently on an internship at MNO for a period of 5 months alongside Léa Pinglot in order to validate my first year of Master Tourism option ”Culture, Travel and Territories”.

Chloe Larroque

Account Assistant

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Graduated with an M1 in communication and advertising, and currently in the second year of a master's degree at ISCOM, I joined the mN'O team as a member of the communication department. My main role is to manage the company's social networks, but I also get involved in projects where communication is essential, under the benevolent coordination of Nathalie Meyer. Promoting your brand by bringing my digital and creative expertise is my passion!

mN'Organization - Le Conseil de l'Industrie du Tourisme. 120, rue Jean Jaurès - 92300 Levallois-Perret - France
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