Who
are
we?

Who are we ?

An innovative agency composed of a young, competent, enthusiastic and bilingual team.

Offering expertise in marketing and tourism communication, our strength lies in our knowledge of the French market on the commercial front, as well as in the perspectives of the development of the sector. Through our work it's our aim is to guarantee a significant return on investment for all our clients. Our directors come from both tour operators and the tourism industry and recognize that strong, long-term collaboration leads to substantial and measurable returns.

Our History

A 100% multi-specialist boutique agency dedicated to tourism

mN'Organisation was set up in 2004 by Murielle Nouchy who for twenty years held commercial and marketing responsibilities for prestigious organisations in the hotel and leisure industry such as Accor Hotels, Maeva and Skiset.

In 2003, Murielle gained a master's degree from Ecole Centrale Paris and decided to take on her first client - Mer Montagne Vacances - which entrusted her with various strategic and tactical missions and numerous market studies. This first phase of mN'O's history was expanded by a number of new clients, mainly in leisure accommodation such as Resid'home, Village Center, but also with restructuring studies commissioned by tour operators such as the Sunweb group in the Netherlands or the Skiset group.

It was in 2009 that m'Organization added another facet to its operations that has become central to the company, that of a firm recognized for its expertise in the field of destination marketing. It was on this date that Visit California, the tourism promotion office of California, entrusted them with responsibility for their representation in France and Belgium. Since then, other prestigious destinations have also used the services of mN'O. In 2012, many international hotel chains, like Centara Hotels and Resorts, have outsourced their leisure, MICE and corporate segments to mN'O. In 2015, Nick Vine, a veteran of the UK tourism industry, took a stake in mN'O, allowing it to grow. In 2018, the team moved into new offices in Garches, making it possible to start writing the future history of the company.

Our expertise

Real specialists at your service

With its years of experience, m'Organization has developed its skills in many areas to bring complete satisfaction all its clients.

We have a 360-degree vision across the French tourism industry and so we willoffer our clients uniquely personalized and strategies and services. Active in the French, Belgian and other international French-speaking markets, mN'O enables the development of marketing, sales, media relations and communications across all these markets.

Our mission is to guarantee, by our work, the best possible ROI for our customers. That is why mN'O is very connected to the tourism sector (leisure, MICE and corporate) and is recognized in the market for its professionalism and dynamism. Added to this is the media (print, broadcast and digital) that really hold no surprises for our experts.

Our clients

Visit California
Los Angeles Tourism & Convention Board
Centara Hotels & Resorts
Diethelm Travel Group
Visit Greater Palm Springs
High Sierra Visitors Council
Santa Monica Travel & Tourism
Sonoma County California
Warner Bros Studio Hollywood Tower
West Hollywood Travel & Tourism Board
Our Team

Determined
Dynamic
Involved
Perseverant
Versatile
Professional
Organized

Our team is composed of creative and determined young people working in close collaboration with experienced and passionate executives. In our team we are proud to say that we all share the same values: pragmatism, ingenuity and professionalism.

Let us write your story in the French Tourism Industry ...

Murielle Nouchy

Founder and CEO

+33 6 80 75 17 30
+33 1 39 18 21 80
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My clients : All the clients of mN'Organisation

I was born a child of tourism and I have traveled widely for different companies like Club Med with its subsidiary Maeva and for SkiSet where I worked as Director of Sales and Marketing. After spending 20 years in the tourism industry, I resumed my studies at École Centrale Paris. My goals were diverse, but basically I wanted to improve my expertise with innovative ideas and update myself on the latest marketing and online marketing concepts. In 2004, I create my own company by making my previous contacts my first clients. They were followed by many others ... because all the skills of our team are diversified, eclectic and always based on this truth... our clients must be convinced that we are doing the best in their name and that they can really count on us.

Nick Vine

Partner / Strategic Director

+44 7917 783848
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My clients : All the clients of mN'Organisation

Until 2009, I was the Account Director for Visit California UK & Ireland, one of the leading representation and communication accounts in the travel industry in the country. The work around this contract was composed of trade co-ops, public relations, communications, commercial relations with the travel trade, development of digital and web strategies, media buying and brand advertising. I am a specialist in digital marketing, brand management and product development with particular skills in practical digital activities (both technical and creative), I have over 40 years of experience in the travel industry, especially in Europe, Canada and North America.

Veronique Amsellem

Account Manager

+33 7 84 27 51 62
+33 1 39 18 21 81
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My clients : Visit California

Having graduated with a Master's degree in Applied Foreign Languages ​​at Paris Sorbonne University, I specialized in tourism and am a Bachelor of International Tourism in Paris. I started my career in 2002, with a group tour operator and then joined CRIV Voyages, a subsidiary of Editions Larivières, where I managed the business and incentive travel section. I then took over the Tour Operating department of the agency and was made responsible for production and development. Having decided to focus my career on marketing and communication, in 2015 I joined m'NO to work for Visit California, France where I am now the Account Manager.

Asma Ben Khalifa

Commercial Director

+33 6 48 61 76 00
+33 1 39 18 99 99
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My clients : Centara Hotels & Resorts + Diethelm Travel Group

After several years spent traveling the world as a product manager for different tour operators (Asia, Americas, Europe, Middle East ...) and specializing in high-end tailor-made travel, I joined the mN'O team in August 2018. I am currently in charge of the representation of Diethelm Travel Group, a receptive agnecy of over 61 years in Asia and present in 13 countries, and also Centara Hotels in Thailand, the Maldives, Sri Lanka, Vietnam and Oman. With my knowledge of the key players in the market and I was able to develop a real relationship that allows me today to provide training, commercial promotion and promotion of destinations and products, in terms of business but also marketing.

Marie Loyola

Account manager

+33 6 48 54 94 73
+33 1 39 18 21 88
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My clients : Los Angeles Tourism & Convention Board + Visit Greater Palm Springs

My 10 years in the Tour Operator Travelers of the World brought me all the experience and knowledge on the latest trends in luxury travel as well as my favorite destination: The United States. Following a training in marketing and communication, I am now in charge of Los Angeles Tourism & Convention Board and Greater Palm Springs CVB. I share all the novelties and assets of these dream destinations with tourism and press professionals.

Lea Pinglot

Account manager

+33 6 48 26 44 55
+33 1 39 18 99 99
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My clients : Santa Monica Travel & Tourism, Visit California, High Sierra Visitors Council, Sonoma County

Following intensive training in languages ​​and foreign cultures, I specialized in the framework of a Master Tourism - Destination Management. Passionate about travel, I have multiplied professional opportunities abroad (USA - Florida, New York, Germany, Thailand) while developing skills in sales, production and marketing. Since July 2017, I have put my experience at the service of mN'O for the promotion of destinations.

Kelly Andrieux

Communication & Content

+33 6 46 55 55 46
+33 1 39 18 99 99
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My clients : Visit California, MNO

After gaining my education in information and communication in Lyon, I was an Au Pair in the United States for over a year. From there, I started to share my adventures online and became interested in influencer marketing. My passion of travel also took me to Australia for several months . Returning to France, I resumed my studies with training related to tourism in Lyon. That's when I joined mN'O while continuing my studies for my Masters Degree.

Pascal Becquet

Press relations

+33 6 62 75 87 32
+33 1 39 52 25 10
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My clients : Visit California, West Hollywood Travel & Tourism Board, Greater Palm Springs, Centara Hotels & Resorts, MNO

Having held various positions in the print media as well as on a Parisian radio station, I joined the Nouvelles Frontières Group in 2000 before joining the Corsair airline, where I worked for more than 4 years. I was Communication Manager in the press relations department for both this company and for one year for the tour operator TUI, France. In 2011, with my various experiences in press relations in the tourist field, I created my own entity to offer my services to a wider audience - both small and large companies - in the field of press relations. Today for mN'O, I'm in charge of press relations with the different clients of the company.

Marine Cardoso

Account manager

+33 1 39 18 99 99
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My clients : West Hollywood Travel + Tourism Board

After working six months for a luxury Paris tour operator, I obtained my degree in applied foreign languages. Curious and with the desire to discover the world, I went on to the discovery of Australia on a road trip for 1 year. Returning from this incredible journey, I worked for two years for a tour operator specializing in Oceania, as a Travel Designer. Then I decided to resume my studies for a Master's degree in Marketing Strategy at ESG Paris alternately. Since October 2018, I have worked at mN'O as an Account Manager.

Sofiane Hajaji

Assistant manager

+33 1 39 18 99 99
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My clients : mN'Organisation

Having left in DUT GEA (company management and administration) I quickly reoriented towards a BTS to gain field experience. I am currently undertaking a Bachelor / L3 Human Resource Management. This is a relatively new field for me, but one that I like very much and where I have the opportunity to practice within the Organization.

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mN'Organization - Le Conseil de l'Industrie du Tourisme. 1, Passage du Clos - 92 380 Garches - France
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