VISIT CALIFORNIA - TRADE / MEDIA ACTIVATION
Miss France
In November 2017, the 30 candidates for the 88th edition of Miss France unpacked their suitcases in the California sun. A first in the United States!
A trip that mixed photoshoots, preparation for the big night and discovery of the South of the State. After the deserts of Greater Palm Springs, the participants went to Los Angeles where they got to sample celebrity by walking the star-lined Hollywood Boulevard.
The tourist offices of Greater Palm Springs, Los Angeles , Santa Monica and Beverly Hills all partnered with Visit California to make this trip possible, creating a real "first" on the US West Coast!
Play Project Video
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Total PR Value$ 41,917,875
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Press Coverage263 items
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Social Media166 posts
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Likes1,5 million
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TV Shows12
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Radio programs5
VISIT CALIFORNIA - TRADE / MEDIA ACTIVATION
Raid Amazones 2016
In November 2016, for the first time in its history, the Raid Amazones traveled to the United States and chose California for its 6 Days race.
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Investment$ 120,000
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Total PR Value+ $ 13,000,000
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nights900
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Participants+ 300
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Digital Influencers3
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Tourism Professionals6
CENTARA - TV CO-OP
CENTARA as co-sponsor of the show, “don't forget the lyrics”!
Centara, Asia Voyages and Oman Air participated in a co-sponsorship campaign.
