A trip that mixed photoshoots, preparation for the big night and discovery of the South of the State. After the deserts of Greater Palm Springs, the participants went to Los Angeles where they got to sample celebrity by walking the star-lined Hollywood Boulevard.
The tourist offices of Greater Palm Springs, Los Angeles , Santa Monica and Beverly Hills all partnered with Visit California to make this trip possible, creating a real "first" on the US West Coast!
More than 300 women went cycling, hiking, canoeing and ran among the most beautiful landscapes in Southern California. Visit California led 4 teams of travel agents, journalists and influencers. Raid Amazones was one of our largest operations involving both the tourism industry, the media and consumers.
The show aired in September 23 and generated an average of 1,9 million viewers aged 15 and older.
The 12-second video was broadcast during the TV show and was made free of charge by France Télévision and Oman Air.
It presents our hotels through royalty-free images and carefully selected videos. Also included are 5 logo insertion seconds and a URL call-to-action to the website and descriptive text of the price including the name of the partner.
In exchange for this exposure, we provided them with 2 free vouchers for 4 nights, for 2 people. The properties concerned are the Centara Watergate Pavillion Hotel Bangkok and the Centara Grand Beach Resort & Krabi Villas.