Our
Successes

VISIT CALIFORNIA - TRADE / MEDIA ACTIVATION

Miss France

In November 2017, the 30 candidates for the 88th edition of Miss France unpacked their suitcases in the California sun. A first in the United States!

A trip that mixed photoshoots, preparation for the big night and discovery of the South of the State. After the deserts of Greater Palm Springs, the participants went to Los Angeles where they got to sample celebrity by walking the star-lined Hollywood Boulevard.

The tourist offices of Greater Palm Springs, Los Angeles , Santa Monica and Beverly Hills all partnered with Visit California to make this trip possible, creating a real "first" on the US West Coast!

  • Total PR Value
    $ 41,917,875
  • Press Coverage
    263 items
  • Social media
    166 posts
  • Likes
    1,5 million
  • TV Shows
    12
  • Radio programs
    5
VISIT CALIFORNIA - TRADE / MEDIA ACTIVATION

Raid Amazones 2016

In November 2016, for the first time in its history, the Raid Amazones traveled to the United States and chose California for its 6 Days race.

More than 300 women went cycling, hiking, canoeing and ran among the most beautiful landscapes in Southern California. Visit California led 4 teams of travel agents, journalists and influencers. Raid Amazones was one of our largest operations involving both the tourism industry, the media and consumers.

  • Investment
    $ 120,000
  • Total PR Value
    + $ 13,000,000
  • nights
    900
  • Participants
    + 300
  • Digital Influencers
    3
  • Tourism Professionals
    6
CENTARA - TV CO-OP

CENTARA co-sponsor of the show, "Don't forget the lyrics"!

Centara, Asia Voyages and Oman Air participated in this co-sponsorship campaign.

The show aired in September 23 and generated an average of 1,9 million viewers aged 15 and older.

The 12-second video was broadcast during the TV show and was made free of charge by France Télévision and Oman Air.

It presents our hotels through royalty-free images and carefully selected videos. Also included are 5 logo insertion seconds and a URL call-to-action to the website and descriptive text of the price including the name of the partner.

In exchange for this exposure, we provided them with 2 free vouchers for 4 nights, for 2 people. The properties concerned are the Centara Watergate Pavillion Hotel Bangkok and the Centara Grand Beach Resort & Krabi Villas.

  • audience
    1,9 million
  • 12 ...
    seconds of video
  • 5 ...
    seconds with the logo
  • 2 ...
    prizes of 4 nights for 2 people

mN'Organization - Le Conseil de l'Industrie du Tourisme. 1, Passage du Clos - 92 380 Garches - France
Copyright © - All rights reserved.
T: + 33 (0) 1 39 18 99 99
Contact us |
Privacy policy